Animals are tortured and killed every day for the fashion industry. Most people are not really aware of the extent of animal suffering for their clothing. Goal of the project is to raise a sense of responsibility and also provide information about various materials of animal origin. To also provide alternatives and give interested parties further information, a leaflet accompanies the project. With a removable sticker consumers also can position themselves against animal suffering.

The money collected at the exhibition was donated to an animal protection association.